Playbooks, costs and checklists
What we actually use. Built for UAE and GCC operators.
Costs
Google Ads cost in Dubai (2026 guide)
What Google Ads cost in Dubai in 2026 — CPCs by industry, realistic budgets, and how to model your CPL before you spend.
Meta Ads cost in Dubai (2026 guide)
What Meta Ads cost in Dubai in 2026 — CPM, CPC and CPL by vertical, sample budgets and what to expect from a UAE-focused campaign.
Lead generation cost in Dubai (2026 guide)
Lead generation cost in Dubai in 2026 — typical CPLs by sector, what drives the variance, and how to budget for sales-qualified leads.
Playbooks
Performance marketing KPIs that actually matter
The performance marketing KPIs that move revenue — ROAS, CAC, CPL, MQL→SQL conversion, and how to report them weekly.
B2B lead generation in the UAE: the playbook
How B2B lead generation actually works in the UAE — channels, sales cycles, GCC nuances, and the stack that consistently produces pipeline.
Real estate lead generation in Dubai: the playbook
How real estate lead generation works in Dubai in 2026 — buyer behavior, channel mix, qualification and CRM flow.
Marketing attribution with GA4 and GTM: a 2026 guide
Build trustworthy marketing attribution with GA4 and GTM — server-side tagging, consent mode, and clean reporting for paid media.
AI SEO for service businesses in the UAE
How UAE service businesses can win in AI search and Google AI Overviews — structure, schema, entities and content patterns that work.
Audits
Google Ads audit checklist for UAE accounts
A field-tested Google Ads audit checklist — structure, conversion tracking, bidding, creative and reporting items every UAE account should pass.
Meta Ads audit checklist for UAE accounts
A pragmatic Meta Ads audit checklist for UAE businesses — pixel + CAPI, structure, creative, attribution and reporting.