Resources

Playbooks, costs and checklists

What we actually use. Built for UAE and GCC operators.

Costs

What Google Ads cost in Dubai in 2026 — CPCs by industry, realistic budgets, and how to model your CPL before you spend.

What Meta Ads cost in Dubai in 2026 — CPM, CPC and CPL by vertical, sample budgets and what to expect from a UAE-focused campaign.

Lead generation cost in Dubai in 2026 — typical CPLs by sector, what drives the variance, and how to budget for sales-qualified leads.

The performance marketing KPIs that move revenue — ROAS, CAC, CPL, MQL→SQL conversion, and how to report them weekly.

How B2B lead generation actually works in the UAE — channels, sales cycles, GCC nuances, and the stack that consistently produces pipeline.

How real estate lead generation works in Dubai in 2026 — buyer behavior, channel mix, qualification and CRM flow.

Build trustworthy marketing attribution with GA4 and GTM — server-side tagging, consent mode, and clean reporting for paid media.

How UAE service businesses can win in AI search and Google AI Overviews — structure, schema, entities and content patterns that work.

A field-tested Google Ads audit checklist — structure, conversion tracking, bidding, creative and reporting items every UAE account should pass.

A pragmatic Meta Ads audit checklist for UAE businesses — pixel + CAPI, structure, creative, attribution and reporting.