Quick answer
Google Ads audit checklist for UAE accounts
A complete Google Ads audit covers conversion tracking, account structure, bidding, audiences, creative, landing pages and reporting. Most UAE accounts we audit have at least 3 fixable issues in conversion tracking alone.
1. Conversion tracking
Verify GA4 + GTM events fire correctly, server-side container present, Enhanced Conversions enabled for leads, offline conversions wired from CRM, deduplication logic clean, and consent mode configured.
2. Account structure
Branded campaigns isolated, match types appropriate, ad groups themed tightly, negative keyword lists shared across campaigns, Performance Max asset groups themed not generic.
3. Bidding
Bidding strategy matches available conversion data. Target CPA / Target ROAS set against real benchmarks. Manual CPC only where smart bidding can't learn yet.
4. Audiences + signals
First-party customer match active, observation audiences set, in-market segments layered correctly on PMax, remarketing lists healthy.
5. Creative + landing pages
Responsive search ads with all assets, ad extensions complete, landing pages relevant + fast, mobile experience clean.
6. Reporting
Connected to GA4 + CRM, pipeline-graded reporting visible, weekly review cadence in place.