Paid media built for your category
The account structure, creative, qualification and compliance that work for a Dubai real estate developer are wrong for a clinic or an online store. Each industry below has its own page.
Category knowledge changes almost every decision in a paid media account: which match types survive in a high-CPC market, whether Arabic creative is a nice-to-have or the whole campaign, how a lead is qualified before sales sees it, and which platform rules will get an ad disapproved. The industries below are the ones we run most often across the UAE and Saudi Arabia, with the channel mix, buyer behaviour and reporting we use for each.
Not listed? We also run paid media for professional services, logistics, events and consumer apps. Tell us the category in the audit request and we will say honestly whether we have run it before.
Real estate lead generation in Dubai
Qualified buyer and investor leads for Dubai real estate developers and brokerages — off-plan, ready properties, GCC investor targeting.
Business setup lead generation in Dubai
Qualified leads for UAE business setup consultants — mainland, free zones, golden visa. Paid media built for high-CPC categories.
Free zone marketing in Dubai and the UAE
Marketing for UAE free zones — IFZA, DMCC, RAKEZ and more. Investor and SME lead generation built on transparent attribution.
Ecommerce ads agency in the UAE
Ecommerce paid media for UAE Shopify, WooCommerce and Magento stores. ROAS-graded campaigns across Google, Meta, TikTok and programmatic.
Healthcare marketing in Dubai
Compliant patient acquisition for UAE clinics, hospitals and specialty providers. Google + Meta strategies aligned to DHA and MOH rules.
Finance and fintech marketing in Dubai
High-intent leads for UAE fintech, banking and insurance products — compliant creative, attribution, and a focus on qualified conversions.
Hospitality marketing in Dubai
Direct bookings for UAE hotels, restaurants and experiences. Reduce OTA dependency with paid media + CRO + attribution.
Luxury marketing in Dubai
Luxury marketing campaigns for UAE HNW audiences. Premium creative, programmatic CTV and Meta + Google funnels engineered for high LTV.
Education lead generation in the UAE
Enrolment-focused lead generation for UAE schools, universities and training institutes. CRM-ready data and clear cost-per-enrolment reporting.
SaaS performance marketing in Dubai
B2B SaaS paid media across LinkedIn, Google and programmatic — full-funnel attribution, pipeline reporting and ICP-graded targeting in the GCC.
Automotive ads agency in the UAE
Lead generation for UAE auto dealers, used-car platforms and EV brands. Test-drive and inventory campaigns engineered for measurable showroom traffic.
Fitness and gym lead generation in Dubai
Trial and membership leads for Dubai gyms, studios and wellness brands — Meta-led creative funnels with WhatsApp-ready follow-up.
Budgets by category
What the category decides before you start
Search cost is set by the category, not by the agency. In Dubai, typical CPCs run around AED 25 to 80 for real estate, AED 40 to 120 for business setup, AED 15 to 45 for healthcare, AED 20 to 60 for SaaS and AED 4 to 18 for general ecommerce. That decides the minimum budget at which smart bidding has enough conversions to learn, and it decides whether Meta, TikTok or LinkedIn should carry more of the load than search.
The industry pages give the ranges we use for each category. The full method, with worked examples, is in the Google Ads cost guide and the Meta Ads cost guide.
Lead quality
How qualification changes by category
A real estate lead is qualified by budget, timeline and whether the buyer is in the country. A clinic lead is qualified by the treatment and whether the patient shows up. A B2B lead is qualified by company size, role and whether a meeting is booked. The form fields, the WhatsApp flow, the call SLA and the CRM stage that counts as a conversion are therefore different for every category, and so is the offline conversion we send back to the platforms.
That is the reason we report cost per qualified lead rather than cost per form fill, and the reason the same channel can look cheap on a platform dashboard and expensive in a sales pipeline. Each industry page lists the qualification stage we optimise toward for that category.
Regulated categories
Where compliance shapes the campaign
Real estate
Dubai property ads need the RERA permit number and a licensed broker or developer behind them. Google and Meta both enforce this, and audience targeting for housing has its own restrictions.
Healthcare
Clinics and hospitals advertise under DHA (Dubai) and DoH (Abu Dhabi) rules on claims, before-and-after imagery and pricing. Campaign copy and landing pages are written to pass those reviews first time.
Finance and business setup
Financial promotions, investment offers and company formation ads are regularly disapproved for claims language. We structure copy around the facts the platforms accept and the questions buyers actually ask.
Benchmarks by category are in the Dubai lead generation cost guide and the real estate lead generation playbook.
How we judge whether a category will work
Before we take an account in a new category we model it. We pull the search volume and the auction CPC range for the category in the target emirate or country, estimate a landing page conversion rate from comparable accounts, apply the qualification rate the sales team reports, and arrive at an expected cost per qualified lead at a given budget. If that number does not leave room for the business to make money on a closed deal, we say so and do not take the engagement. The same model is rerun at day 30, 60 and 90 against real data, which is how a category that looked marginal on paper either earns more budget or gets cut.