Quick answer
Meta Ads audit checklist for UAE accounts
A Meta Ads audit covers Pixel + Conversions API setup, attribution settings, campaign architecture, audience structure, creative testing process and reporting. Most UAE accounts fail at least one of the first two.
1. Pixel + Conversions API
Pixel installed correctly, server-side container (preferably stape.io or GCP), CAPI events deduplicated against pixel, event match quality 7+ for key events, offline events wired from CRM.
2. Campaign architecture
Advantage+ Shopping where feeds are healthy, prospecting / lookalikes / retargeting layers clear, audiences not over-fragmented, budget set at campaign level (CBO) where appropriate.
3. Creative testing
Structured hook/visual/CTA matrix, weekly drops, killing criteria documented, native vertical assets, bilingual where the audience requires it.
4. Audiences
Broad targeting tested, lookalikes from high-quality seeds, interest stacks tested vs broad, exclusions clean.
5. Reporting
CAPI-aware reporting, blended ROAS including platform + GA4 + offline, weekly creative scoreboard.