Google Ads agency in Riyadh

Riyadh is the largest single market in the Gulf, with a population past 7 million and a wave of corporate relocations driven by the regional headquarters programme. Vision 2030 spending has created demand in sectors that barely existed a decade ago: entertainment and events, tourism, giga-project real estate, fintech, private healthcare, education and logistics. Purchasing power is high and the population is young, with a majority under 35. Search behaviour is overwhelmingly Arabic. English queries exist for B2B, software and expatriate services, but a Riyadh Google Ads account built on English keywords will miss most of the market. Arabic queries also come in several forms, with dialect spellings and English brand names typed in Arabic letters, so keyword research has to be done by someone who reads the language. Competition on Google is rising fast as regional and international brands enter, but CPCs are still generally below Dubai for the same category. The bigger difference is how buyers behave after the click: WhatsApp and phone calls dominate, decisions involve the family, and trust in a Saudi-registered business with a Saudi number is a real conversion factor.

• Search CPCs typically run SAR 2 to SAR 12 for most services, with real estate, private healthcare, legal and business services reaching SAR 15 to SAR 40 on contested terms.
• Arabic is the default for the large majority of consumer searches. Keyword sets need dialect variants and Arabised brand names, and landing pages must be right-to-left native, not translated.
• Snapchat reaches a very large share of Saudis under 35 and TikTok is close behind; X remains influential for news, government and B2B. Google works best with these channels feeding it.
• Riyadh Season, roughly October to March, pulls attention and budgets toward entertainment, F&B and retail, and raises CPMs across the board. Plan the year around it.
• Ramadan shifts activity to after Iftar and late night; Founding Day in February and National Day in September are major retail and brand moments. Riyadh families travel in summer.
• Buyers expect a +966 number, a Saudi commercial registration and SAR pricing. International businesses advertising without a local footprint see lower conversion rates even when the ads perform.

Google Search is the intent channel for Riyadh and captures demand for clinics, schools, real estate, business services, software and home services once it is built in Arabic. Performance Max scales well for ecommerce and lead generation here because Google has strong YouTube and Display inventory in Saudi Arabia, but it needs Arabic assets and tight negatives. YouTube itself has very high watch time in the Kingdom and works for both awareness and remarketing. Outside Google, Snapchat is the single most important consumer platform for Riyadh, reaching the young Saudi audience at scale with AR and vertical video formats that local brands have used for years. TikTok has overtaken Instagram for discovery among under-30s. Meta still matters for expatriates, premium audiences and retargeting. X carries B2B, government and news-driven conversation. The best Riyadh accounts use Snapchat and TikTok to build demand and Google to capture it, with shared tracking so the credit is assigned correctly.

Foreign companies need a MISA investment licence and a Saudi commercial registration to operate, invoice and advertise under their own name. Google, Meta and Snapchat increasingly require Saudi advertiser verification, and VAT is 15 percent, which should appear in pricing. The Communications, Space and Technology Commission, previously CITC, regulates telecom-related advertising and digital platforms, while GCAM oversees audiovisual and influencer advertising; paid influencer work needs a licensed creator. Real estate advertising requires a FAL licence from the Real Estate General Authority, and the licence number appears in ads and listings. Healthcare claims fall under the Ministry of Health and the SFDA for products; financial promotions under the CMA or SAMA. Practically, you need a +966 number answered in Arabic, SAR pricing, Arabic landing pages, Mada and Apple Pay at checkout, and awareness that Riyadh runs on UTC+3, one hour behind Dubai, with a Sunday to Thursday work week.

• Google Ads management
• Snapchat Ads
• TikTok Ads
• Lead generation
• GA4 + GTM conversion tracking
• Landing page CRO
• Ecommerce performance marketing
• Marketing dashboards and reporting