Case study · Real estate

Real estate performance marketing: from spend to closed plots

How we connected ad spend to closed transactions for a Dubai developer through paid + CRM + attribution.

  • UAE / GCC
  • End-to-end engagement
  • Pipeline-graded outcomes

Challenge

Where the program started

[REPLACE WITH REAL DATA] A Dubai developer wanted to connect paid media spend to actual property transactions — not just form-fills. Reporting stopped at lead submission; nobody could say which campaign produced revenue.

Approach

How we ran the engagement

  1. 01

    1. Funnel + CRM mapping

    [REPLACE WITH REAL DATA] Mapped every lead source to a CRM stage and integrated outcome data (booked viewing, reserved unit, closed) back into the ad platforms.

  2. 02

    2. Audience segmentation by buyer profile

    [REPLACE WITH REAL DATA] Split campaigns by buyer profile — UAE end-users, GCC investors, India + Pakistan diaspora, UK + Russia — with localized creative for each.

  3. 03

    3. WhatsApp-led follow-up

    [REPLACE WITH REAL DATA] Routed leads into WhatsApp follow-up with automated qualification, freeing sales to focus on high-intent buyers.

Results

What changed

[REPLACE]x

Increase in attributed transactions

[REPLACE]%

Reduction in cost per booked viewing

AED [REPLACE]

Cost per closed unit

Numbers above marked with [REPLACE] are placeholders. We never publish fabricated case-study metrics — these will be filled in with verified, customer-approved data before public launch.

Want results like this for your account?

Tell us about your goals. We'll come back with a free, no-obligation plan within 24 hours.

Talk to usMore case studies