Case study · Ecommerce

Ecommerce ROAS growth: doubling revenue on the same budget

How creative testing, structure and tracking changes doubled ROAS for a UAE Shopify brand.

  • UAE / GCC
  • End-to-end engagement
  • Pipeline-graded outcomes

Challenge

Where the program started

[REPLACE WITH REAL DATA] A UAE Shopify brand had plateaued at 2.5x ROAS on a AED 80k/month spend. Creative was tested informally, the pixel + CAPI setup was broken, and Advantage+ Shopping was being over-trusted on a dirty product feed.

Approach

How we ran the engagement

  1. 01

    1. Tracking + feed cleanup

    [REPLACE WITH REAL DATA] Rebuilt Pixel + CAPI with deduplication, fixed Merchant Center + Meta feed issues, and organized product sets by margin tier.

  2. 02

    2. Structured creative engine

    [REPLACE WITH REAL DATA] Weekly creative drops with structured hook/visual/CTA testing matrix; killed bottom-quartile creative on a 7-day basis.

  3. 03

    3. ROAS net of returns

    [REPLACE WITH REAL DATA] Switched reporting from gross ROAS to net of returns and refusal — the team made budget decisions on real economics for the first time.

Results

What changed

[REPLACE]x

Net ROAS at scale

[REPLACE]%

Reduction in CAC

[REPLACE]%

Revenue growth Q-over-Q

Numbers above marked with [REPLACE] are placeholders. We never publish fabricated case-study metrics — these will be filled in with verified, customer-approved data before public launch.

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