Case study · SaaS

B2B LinkedIn lead generation: pipeline-graded growth

How a structured LinkedIn + ABM program produced pipeline-graded leads for a GCC SaaS brand.

  • UAE / GCC
  • End-to-end engagement
  • Pipeline-graded outcomes

Challenge

Where the program started

[REPLACE WITH REAL DATA] A GCC B2B SaaS company was running LinkedIn Ads but couldn't connect them to pipeline. Sales saw MQLs they couldn't close; marketing saw form-fills they couldn't tie to revenue.

Approach

How we ran the engagement

  1. 01

    1. ICP and target account list

    [REPLACE WITH REAL DATA] Worked with sales to define ICP and built a 2,800-account target list from LinkedIn matched audiences + ZoomInfo.

  2. 02

    2. Funnel architecture

    [REPLACE WITH REAL DATA] Built engagement campaigns for cold accounts, lead-gen forms for warm intent, retargeting for engaged accounts, and ABM document/event campaigns for top tier.

  3. 03

    3. Pipeline-graded reporting

    [REPLACE WITH REAL DATA] Offline conversion uploads for SQL/Opp/Closed-Won. Weekly pipeline-graded reports replaced MQL counts.

Results

What changed

[REPLACE]

Pipeline-graded opportunities / Q

AED [REPLACE]

Cost per opportunity

[REPLACE]%

MQL-to-Opp conversion lift

Numbers above marked with [REPLACE] are placeholders. We never publish fabricated case-study metrics — these will be filled in with verified, customer-approved data before public launch.

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